ROR Partners Acquires Epsilon Fitness Division from Publicis Groupe

San Diego, December 28th, 2020:
ROR Partners Acquires Epsilon Fitness Division from Publicis Groupe (Paris, France & San Diego) Publicis Groupe (Paris:PUB) confirms that it has sold its Epsilon Fitness Division to ROR Partners, a digital marketing agency founded by fitness marketing veterans Greg Dowd and Tom Lapcevic. Dowd is the former President of Epsilon Fitness and founder of Advecor advertising agency. Lapcevic is the former Chief Marketing Officer of 24 Hour Fitness and founder of ClubCom digital media networks, Active Media advertising sales agency and Strive fitness equipment. ROR is an operator of proprietary data and digital marketing solutions productized for the fitness industry.

About Publicis Groupe - The Power of One
Publicis Groupe (Euronext Paris FR0000130577, CAC 40) is a global leader in communication. The Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Publicis Groupe is a privileged partner in its clients’ transformation to enhance personalization at scale. The Groupe relies on ten expertise concentrated within four main activities: Communication, Media, Data and Technology. Through a unified and fluid organization, its clients have a facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs around 80,000 professionals.
www.publicisgroupe.com | Twitter: @PublicisGroupe | Facebook | LinkedIn | YouTube | Viva la Difference!

About ROR Partners – Return on Relationships
ROR Partners is a data-driven marketing agency and technology service provider offering comprehensive marketing and consumer engagement solutions for fitness operators throughout North America. ROR’s clients include many of the fitness industry’s leading organizations. ROR has operations in San Diego, San Francisco, Atlanta, and Pittsburgh.

ROR Partners acquires Windfarm Marketing

San Diego, April 27th, 2021
ROR Partners, a digital marketing agency founded by industry veterans Greg Dowd and Tom Lapcevic, confirms that it has completed an asset purchase of WindFarm Marketing. WindFarm is well-known for its HubSpot inbound marketing solutions and services.

“ROR’s comprehensive data-driven marketing services align perfectly with our buyer-persona driven marketing and lead conversion focus. This adds significant strategic value to our clients,” claims WindFarm founder Josh Unfried.

“ROR’s mission is to help clients engage prospects and members at each phase of the consumer journey,” states Dowd and Lapcevic. “We believe WindFarm brings us additional expertise with one of the fitness industry’s most popular marketing platforms and teams.”

About WindFarm Marketing
WindFarm is a HubSpot Platinum Solutions Partner that focuses on inbound marketing and paid digital lead generation, including website integrations, CRM email marketing and automation, content marketing, and social media. WindFarm is based in Sacramento, CA.

About ROR Partners – Return on Relationships
ROR is a data-driven marketing agency and technology service provider offering comprehensive marketing and consumer engagement solutions. ROR’s clients include many of the leading land-based and digital fitness organizations across North America. ROR has operations in San Diego, San Francisco, Atlanta, and Pittsburgh.