Welcome!
We’re excited to have you as a partner and to help your brand unlock its full potential. At ROR, performance marketing is more than a service — it’s a strategic engine designed to spark growth, drive momentum, and move your business forward.
This onboarding guide will walk you through the steps, milestones, and resources that shape a strong start. Consider it your roadmap — clear, simple, and built to keep you confident as we begin this journey together. We’ll be right here with you, powering progress at every stage.
Pricing & Services
ROR Partners offers a full suite of data-driven marketing services designed to maximize performance and minimize wasted spend.
Paid Media Support
- Meta, Google, Direct Mail, Acquisition Email, Programmatic, and OTT/CTV
- Trade Area Analysis
- Custom Audience Creation
- Reporting & Attribution
Additional Services
- Demographic Append
- Demographic Dashboard
- Monthly Strategy & Insights Meetings
- Management of Test-and-Learn Strategies
- Benchmarking & Trending Reports
- Dedicated Account Management Team
Next Steps
- Execute the Statement of Work (SOW): Defines services and establishes the framework of our partnership.
- Kickoff & Data Preparation: Once signed, we’ll introduce your Onboarding Team and begin ingesting data for migration into the ROR environment.
- Audience & Trade Area Development: We’ll merge your first-party data with ROR’s proprietary data spine (262M+ U.S. adults, 1,000+ attributes) to build precise audiences.
- Building Your Media Mix: Based on insights, ROR tailors your media mix around how potential customers engage with media — who they are, where they are, and how to attract them.
- Recommendation Presentation: We’ll present a full media mix recommendation, proposed budget, and Insertion Order for approval.
Timeline
The full process — from executed SOW to campaign launch — takes approximately 30+ days. This proprietary process typically delivers a 25–50% reduction in attributed cost per member join, a method trusted by leading brands across North America and beyond.
Onboarding Process
- Client Kickoff Call: Meet your dedicated ROR Account Team and Onboarding Specialists.
- Onboarding Project Plan: Minimal lift on your end — regular updates and touchpoints keep you informed.
- Platform Setup: ROR establishes your advertising accounts across approved platforms (as outlined in the SOW).
- Website & Lead Form Review: We’ll review your site and tracking needs, and install necessary pixels for proper measurement.
- Dataflow Coordination: We’ll align how lead data flows into tracking systems.
- Trade Area Development: ROR creates location-specific trade areas for precise targeting.
- Performance Dashboards: Access ROR VUE, our dynamic reporting platform, to monitor campaign results on demand.
- Launch: Once setup is complete, campaigns go live — your marketing transformation begins.
Thank You for Choosing ROR!
Thank you for trusting ROR as your performance marketing partner. We’re committed to delivering strategies that move your brand forward with power, precision, and purpose. Our team is here to support you at every step and celebrate your wins.
Have questions or ideas to explore? We’re just a call, click, or email away.
Michelle Cohen — EVP, Client Services
michelle.cohen@rorpartners.com
Steve Ayers — SVP, Business Development
steve.ayers@rorpartners.com