At ROR, we blend data, AI, and a deep understanding of the health and active lifestyle sector to deliver unparalleled performance marketing solutions for land-based businesses. With over 80 active lifestyle brands, 7,000 locations, and more than 35 million members, ROR is at the forefront of the fitness and lifestyle industry.
ROR Spine is a cornerstone of our approach, offering over 1,000 attributes from 262 million Americans. By appending these attributes to your club's member data, we create a robust dataset that enriches your marketing strategies and enhances your understanding of your audience.
"ROR digs deeper into the data and knows their clients better than anyone else. They are smarter and look for new ways to serve clients to drive performance.”
- Largest Health Club Chain in Canada
Our Targeted Trade Areas technology leverages geospatial data, client information, and proprietary algorithms to define precise geographic settings within advertising platforms. This ensures the creation of highly effective campaigns, optimizing costs and increasing engagement.
We also provide Real-Time Reporting through our performance dashboards, offering deep insights into key business and marketing KPIs. These insights are crucial for making informed decisions and optimizing media strategies.
"ROR is critical to our success. Their approach and their partnership are exceptional, and they’ve helped me deliver my vision.”
- CMO, Regional Health Club
Our Fitness Propensity Index and Audience Modeling tools use advanced machine learning to predict potential members' likelihood to join a gym, making your marketing efforts more focused and efficient.
The results speak for themselves, with clients experiencing up to a 3x increase in engagement and a 25-50% reduction in cost per new member acquired. Partner with ROR to drive your brand’s success and deliver on your vision.