ROR Expands with Acquisition of Digital Marketing Agency Incline Marketing

FOR IMMEDIATE RELEASE

LAS VEGAS, NV – June 12, 2025 – ROR Partners, LLC (“ROR” or “ROR Partners”), a portfolio company of Gemspring Capital and a leading data-driven, AI-powered performance marketing firm, announced today the acquisition of Incline Marketing, LLC (“Incline” or “Incline Marketing”), a digital marketing agency specializing in organic solutions for location-based service businesses. Terms of the transaction were not disclosed.

Founded in 2018 and headquartered in St. Petersburg, Florida, Incline Marketing delivers comprehensive owned and earned media solutions for home service providers, including companies in roofing, pest control, pool services, HVAC, and related industries. The agency’s capabilities include local and national SEO, website development, CRM platform operations, customer call centers, Large Language Model Optimization (LLMO), and Google Local Services Ads (LSAs). Incline has operations in St. Petersburg, Rexburg (Idaho), and the Philippines.

“This acquisition strengthens our ability to deliver integrated organic media solutions to our location-based clients,” said Tom Lapcevic, Executive Chairman of ROR. “By incorporating Incline’s capabilities into our performance marketing and data ecosystems, we’re enhancing the entire customer journey—from discovery to conversion to retention—helping clients increase visibility, accelerate outcomes, and thrive in highly competitive local markets.”

Greg Dowd, CEO of ROR, added, “This acquisition creates exceptional synergies that expand ROR’s capabilities and opens the door to an entirely new vertical. By combining our proprietary data, identity graphs, and AI-powered paid media platforms with Incline’s deep expertise in technology-enabled organic media and home services marketing, we’re delivering a powerful, end-to-end solution for the home services sector.”

CJ Krainock, CEO of Incline Marketing, commented, “We’re thrilled to join forces with a company like ROR that shares our commitment to transparency, collaboration, and delivering measurable ROI for clients. Merging ROR’s advanced data and technology with our localized marketing solutions will unlock new growth and deliver even greater value to our customers.”

Incline Marketing was advised by FL Patel Law PLLC as legal counsel. ROR Partners was advised by Pharus Advisors Holdings, LLC as financial advisor and McDermott Will & Emery LLP as legal counsel.

About Incline Marketing LLC

Founded in 2018, Incline Marketing LLC is a provider of technology-enabled digital marketing services to local services businesses, specializing in local and national SEO, and Google Local Service Ads. Headquartered in St Petersburg, Florida, with additional operations in Rexburg, Idaho, the company leverages advanced data analytics and repeatable operating practices to enhance customers’ online reputations and drive both online and in-person business activity. For more information, visit inclinemktg.com.

About ROR Partners, LLC

ROR Partners is a leading provider of data-driven marketing solutions, empowering businesses to drive growth and maximize ROI through innovative strategies and cutting-edge technologies. With a focus on data management, analytics, and performance marketing, ROR Partners enables businesses to unlock the full potential of their marketing efforts in today's digital world. For more information, visit rorpartners.com or activimpact.ai.

About Gemspring Capital

Gemspring Capital, a Westport, Connecticut-based private equity firm with $3.8 billion of capital under management, provides flexible capital solutions to middle-market companies. Gemspring partners with talented management teams and takes a partnership approach to help drive revenue growth, value creation, and sustainable competitive advantages. Target companies have up to $1 billion in revenue and are in the business services, consumer services, financial and insurance services, healthcare, industrials, software, and tech-enabled services sectors. For more information, visit www.gemspring.com.

CONTACT: Zubin Malkani (zubin@gemspring.com), Tom Lapcevic (tom.lapcevic@rorpartners.com) or Greg Dowd (greg.dowd@rorpartners.com)