CUSTOM AUDIENCE MODELING

Master custom audience engagement with ROR's Precision Data Modeling

ROR

Data Spine

Access a rich repository of over 262 million US adults with deep demographic data, behavioral patterns, and unique ROR ID numbers for precise targeting.

  • Personal Identifications / Device Identifications
  • 1000+ Demographic/Socioeconomic Attributes
  • Online & Offline Behavior
  • Proprietary Fitness & Lifestyle Propensities
  • ROR Unique ID Numbers

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Data Spine

Client Data & Identity Resolution

Streamline your marketing with our automated identity resolution, matching personal and behavioral data to unique ROR IDs for enhanced prospect audience engagement.

  • Personal Information
  • Offline/Online Activities
  • Transaction/Utilization/Referral
  • Automated Identity Resolution
  • Matched to ROR Unique ID Numbers

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Client Data

Audience Modeling

Utilize billions of data points in our audience modeling to create detailed consumer profiles and AI-driven custom audiences for targeted marketing strategies.

  • Billions of Campaign Data Points
  • Consumer Profiles & Trade Area Sensitivities
  • Lifestyle Attitudinal & Behavioral Propensity Models
  • Individual Channel Activity & Media Response
  • AI-Driven Custom Audiences & Trade Areas

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Audience Modeling
OMNI-CHANNEL INTEGRATION

The Power of Data-Driven Custom Audiences

ROR's custom audiences substantially outperform lookalike and interest-based audiences created within the advertising platforms. This yields phenomenal overall results.

Data Integration

Data Integration

Unify client and enterprise data streams for comprehensive visibility and control.

AI/ML Integration

AI/ML Integration

Deploy predictive analytics and machine learning for smarter business outcomes.

Enterprise Data

Enterprise Data

Harness enterprise data for deep analytics and smarter decision making.

Why Our Approach Sets You Apart

Experience a marketing evolution with our platform, reducing waste and enhancing reach with precision targeting.

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AI-Driven Solutions

Revolutionize data strategy with ROR’s AI Platform: integrate first-party data, geospatial insights, and marketing performance for precise targeting.

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Data & Digital Ecosystem

Unlock growth with ROR's data ecosystem. Manage data, unify profiles, integrate CRM, and optimize marketing using real-time analytics and AI-driven insights.

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Performance Marketing

Target healthy lifestyle consumers with ROR's marketing. Utilize demographic precision, geospatial intelligence, and AI-driven insights for impactful campaigns.

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start shaping

your market today

Utilize integrated AI to merge client data, geospatial insights, and marketing performance, empowering strategic decision-making and precise audience targeting.

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