Who we are

Our Team Grows Stronger
with Every Year of Exceptional Growth

At ROR Partners, we believe in the power of genuine connection and meeting customers where they are, at every stage of their journey. We are dedicated to helping you stand out and thrive with unique strategies that align to your voice and values.

An Integrated Approach

Committed to building a strong and collaborative partnership with our clients.

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7k
Active Lifestyle Locations Serviced
100+ Million
Unique Individuals Reached Monthly
1+ Billion
Advertising Impressions Delivered Monthly
1+ Million
Monthly Marketing Attributed Conversions

Our Leadership Team

Unparalleled Leadership: A Compilation of Marketing and Advertising Pioneers

Greg Dowd

Greg Dowd

CEO/Co-Founder

Las Vegas, NV

Tom Lapcevic

Tom Lapcevic

Executive Chairman, Co-Founder

Pittsburgh, PA

Michael Doubrava

Michael Doubrava

Chief Technology Officer

Denver, CO

Kerry Morris

Kerry Morris

EVP Media & Product

Sharpsburg, GA

Ashley Honeyman

Ashley Honeyman

Chief Financial Officer

Stonington, CT

Tom Lanahan

Tom Lanahan

EVP Strategy & Analytics

Wilmington, NC

Bonnie Dowd

Bonnie Dowd

SVP, Chief People Officer

San Diego, CA

Rob Shantz

Rob Shantz

SVP – Chief Legal Officer

Novato, CA

Michelle Cohen

Michelle Cohen

EVP – Client Services

Dallas, TX

Jamie Zapko

Jamie Zapko

SVP Campaign-Based Business

San Diego, CA

Ben McVay

Ben McVay

SVP, Product and Media Operations

Denver, CO

Mike Carney

Mike Carney

EVP, Client Services

La Quinta, CA

Steve Ayers

Steve Ayers

SVP, Business Development

Ormond Beach, FL

Hear from Our Clients

  • "ROR digs deeper into the data and knows their clients better than anyone else. They are smarter and look for new ways to serve clients to drive performance."

    Canada’s Largest Health Chain

  • "ROR is critical to our success. Their approach and their partnership are exceptional, and they’ve helped me deliver my vision.”"

    CMO, Regional Health Club

  • "ROR has really helped us up our game through their technology and their ability to understand our business. Their reporting and insights are highly organized and transferrable for me to go to my board and explain where we are in terms of performance."

    CBO, National Franchise

  • "ROR’s greatest strength is that their team has been in the industry for 25 years. It’s an interesting industry, but it takes a while to learn it. Tom and Greg are at the forefront of the industry, so they know what’s coming; they help optimize the right mix and develop a complete strategy for omni-channel."

    Principal, National Franchise

  • "The ROR team has been thoughtful, transparent, and professional. They have been highly communicative and have worked extremely hard to deliver strong results. They are honest when performance is below expectations and provide creative ideas to continue to improve and optimize our campaigns."

    National Franchise Leader

  • "ROR provides purchase & behavior insights in addition to demographic information. When it comes to campaigns, ROR partners with us to analyze new creative with a focus on how to drive a successful CTA and provide suggestions on what they believe will perform best. Post campaign, we’re provided a breakdown of what performed best."

    National Franchise Leader

Past

ROR was established by acquiring Epsilon's fitness and active lifestyle agency, along with its data divisions. This strategic move positioned ROR as a leader in digital transformation, driving significant increases in guest engagement, retention, and revenue for its clients.

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Present

ROR currently services over 125+ brands within the active and lifestyle space. The integration of the Epsilon team and key acquisitions played a key role in driving substantial revenue growth and enhancing overall profitability, reinforcing ROR's strong market position.

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Future

ROR's 10-year vision is to expand our AI and data-driven expertise by investing in cutting-edge technologies, a talented team, and strategic acquisitions. We strive to deliver personalized marketing solutions, build stronger client partnerships, and set new industry standards for consumer engagement.

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We would love to hear from you

Maybe you just had a question or wanted to inquire about how we can help your business grow

Contact Us

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