At ROR, we employ privacy-first strategies by utilizing first-party data, secure data management platforms (DMPs), and compliant SFTP sites, all while ensuring we can deliver personalized and effective advertising experiences.

DMPs, or Data Management Platforms, are centralized systems that collect, organize, and manage large volumes of data from various sources. They help businesses analyze and segment their audience data, allowing for more targeted marketing and advertising strategies.

Key functions of DMPs include:

Data Collection:

DMPs gather data from first-party sources (like websites and customer interactions), second-party sources (partner data), and third-party sources (external data providers).

Audience Segmentation

They enable marketers to create detailed audience segments based on behavior, demographics, and interests.

Data Integration

DMPs gather data from first-party sources (like websites and customer interactions), second-party sources (partner data), and third-party sources (external data providers).

Privacy Compliance

They help ensure that data collection and usage adhere to privacy regulations, such as GDPR and CCPA.

Activation

DMPs facilitate the deployment of targeted advertising campaigns across various platforms, optimizing ad spend and improving engagement.

Overall, DMPs are essential tools for enhancing marketing effectiveness through data-driven decision-making.

SFTP, or Secure File Transfer Protocol, is a secure method of transferring files over a network. It is an extension of the SSH (Secure Shell) protocol, providing a secure channel for data exchange.

Key features of SFTP include:

Encryption

SFTP encrypts both the data being transferred and the commands used to control the transfer, ensuring that sensitive information remains confidential.

Authentication

It requires users to authenticate themselves, typically through passwords or public key authentication, enhancing security.

File Management

In addition to file transfer, SFTP allows for various file management operations, such as creating, deleting, and listing files and directories.

Firewall-Friendly

SFTP operates over a single port (usually port 22), making it easier to manage through firewalls compared to other file transfer protocols.

SFTP is commonly used for securely transferring sensitive data in industries such as finance, healthcare, and any field that prioritizes data protection